Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
MAISON KITSUNE
Project type
Packaging Design, Product Concept, Logo Design, Goods DesignLogo Rebranding, Illustration, Poster Design, Digital Advertising (SNS), Card Design, Photo Editing
Date
September 2022
Location
School Private Project ( not affiliated with Maison Kitsune whatsoever)
This is a private project which emphasizes on sub branding Maison Kitsune's current concept. To achieve a better balance of Maison Kitsuné's concept of "connecting Tokyo and Paris", this project aims to incorporate key brand elements into advertisements — not just in clothing design but also in the overall brand image — ensuring a stronger and more distinct identity for customers.
[東京とパリの二都市を結ぶ」というメゾンキツネのブランドコンセプトに対して、和風等の雰囲気がやや弱いため、パリと東京のバランスにはフランス風に偏ると感じてしまいます。そのため、ブランド色をはじめ、ブランド要素をそれぞれ広告に入れ込み、服のデザインだけでなく、メゾンキツネの特別なブランドイメージまでを顧客に強く定着したいです。
